Walmart isn’t afraid to experiment and try new things when it comes to enticing more consumers to shop there. At the beginning of June we got shopping by text, now we’re getting a 3D virtual shopping tour.
Walmart is giving shoppers the opportunity to “buy the room” from the comfort of their homes. Rather than your typical internet shopping experience, Walmart is embedding 3D tours in the web browser. For example, one of them is a curated apartment with around 70 items you can choose to buy. It looks like a typical apartment setting, but it’s setup to entice you to make a purchase (or several).
Control of the scene is handled by keyboard or mouse input, or taps and swipes on touchscreen devices. You can travel around the room, stopping to look at, zoom in on, or tap the associated Mattertag to buy individual items. Clicking to buy throws you out of the 3D environment and loads the product in a new tab showing the standard Walmart product page.
Walmart’s thinking here is, we shop to furnish a room and we tend to buy things together to fill that room. By presenting us with an actual room to browse, we will buy more as the experience reminds us what goes together and what products we need to buy. And if you like the look of the room, Walmart will allow you to buy “a complete look” by enabling a group of products to be added to your cart.
If the initial selection of 3D room tours proves popular, Walmart is prepared to implement more of them based on feedback. For now, expect it to be limited to dorm rooms and small space living as that’s apparently what we tend to shop for most during the summer months.