The 5G era is almost upon us. In the next year, carriers will begin a years-long process of rolling out 5G networks across the country and around the world. Along with those next-gen networks will come a new generation of 5G-enabled smartphones.
Device makers including LG and OnePlus have already committed to releasing 5G phones, and consumers have their eyes on a slew of other big-name smartphone manufacturers rumored to be working on 5G devices. Search-intelligence and ad-tech platform Captify analyzed searches from February to August of 2018 to identify which 5G smartphones saw the biggest uptick in search keyword volume.
Captify reported that from February to August, there was a significant increase in searches for “5G + [mobile phone brand]” across major smartphone providers. The maker of the most-anticipated 5G smartphone, by search volume, is HTC, for which searches increased by more than 2,115 percent over the six-month period, according to Captify. HTC is already working on a blockchain-powered phone, so why not 5G?
After HTC, Apple showed the biggest search volume bump for 5G smartphones with a 1,819-percent increase from February to August. Next was Huawei at 829 percent, followed by Samsung at 655 percent, LG at 543 percent, Google Pixel at 293 percent, and Motorola with a 186-percent search-volume increase.
Captify’s methodology involved analyzing billions of global searches over the past six months to determine what, where, and how consumers are searching for phones. The firm said it has “exclusive partnerships with over 1.8 million publisher sites in every vertical, including telecom and price comparison sites” and incorporated that data into its results.