Final month, Mark Zuckerberg mentioned at Meta Join that Meta AI “has the potential” to turn into essentially the most generally used generative synthetic intelligence assistant on the earth. Zuckerberg revealed through the firm’s newest earnings name that the corporate has now reached an essential milestone towards this objective, with the variety of Meta AI customers surpassing the five hundred million mark.
Final fall, only a 12 months after the social community debuted its synthetic intelligence assistant, it hit the five hundred million person mark. Zuckerberg mentioned the corporate nonetheless expects to be the “most used” assistant by the top of 2024, though he by no means specified how the corporate would measure that metric.
Meta’s Assistant isn’t the one AI device driving the corporate’s enterprise. Zuckerberg mentioned that enhancements in synthetic intelligence in information feeds and video suggestions have led to an 8% enhance in time spent on Fb and a 5% enhance in time spent on Instagram this 12 months. Advertisers are additionally benefiting from the corporate’s AI instruments, with greater than 15 million advertisements created utilizing generative AI final month alone, he mentioned. “We consider there’s extra profit right here,” Zuckerberg mentioned.
Along with AI, Meta’s Threads purposes proceed to proliferate. Zuckerberg mentioned the service at the moment has “practically 275 million” month-to-month customers. “Each day sign-ups are already over 1,000,000,” Zuckerberg mentioned, including that “engagement is rising.”